TOUGH CROWD
In 2024, Natasha launched Tough Crowd, part of Tough Industries Ltd. A consultancy that focusses on how the historically and predominantly male automotive sector can better cater for discerning female audiences.
With Natasha’s 15 years+ experience in creating editorial and marketing campaigns for women, decades of data, plus input from a group of trusted ad experts and business coaches, Tough Crowd helps brands that are eager to reconceptualise they way they approach future female consumers.
Three Pillars
Education
- Exploring intelligent, sophisticated, evidence-based ways to approach women and women’s interests, internally and externally.
Comms
- Reviewing and rebuilding marketing and comms strategies that target female consumers. Leaning on nearly two decades of experience in womens’ storytelling.
Structure
- For those seriously committed, a comprehensive plan for gender parity.
And Finally
As an auto and motorsport disciple, with a background in broadcast media, Natasha also hosts and presents, live or for television and radio on a series of automotive topics, but predominantly on the subject of advancing the interests of women in these fields.