A lifelong car enthusiast, Natasha has written on automotive topics for a range of publications, including ELLE, Esquire, eGarage, The Telegraph, Tatler and more. While at Hearst, she helped re-design Hearst Luxury’s approach to car content for women, exploring more thoughtful marketing opportunities for its automotive partners.
More recently, she founded Tough Crowd - a consultancy focussed on examining and dismantling historically gendered narratives, seeking to uproot the way we speak to female consumers about driving, purchasing and appreciating cars. Her approach is mutli-pronged and multi-faceted, much like women themselves.
More recently, she founded Tough Crowd - a consultancy focussed on examining and dismantling historically gendered narratives, seeking to uproot the way we speak to female consumers about driving, purchasing and appreciating cars. Her approach is mutli-pronged and multi-faceted, much like women themselves.